How do you use AI tools like ChatGPT, Claude, or Microsoft Copilot for strategy and brainstorming? (1 of 15) *

I haven’t used AI for strategy yet.

I’ve experimented a little, but I don’t rely on it.

I use AI regularly for research, ideation, and planning

AI is my go-to for strategic thinking and workflow automation.

How well have you trained an AI assistant (custom GPTs, internal copilots) to understand your brand? (2 of 15) *

I haven’t trained an AI assistant yet.

I’ve tried but haven’t set up anything useful.

I have a trained AI that assists with some internal tasks.

I actively refine and use a custom AI assistant to improve efficiency.

How do you use AI to streamline marketing operations? (3 of 15) *

I’m not using AI to streamline workflows yet.

I’ve automated some small tasks, like scheduling.

I use AI to automate key workflows, like content repurposing.

AI is deeply integrated into my marketing processes.

How do you use AI for content creation (blog posts, social media, video, etc.)? (4 of 15) *

I haven’t used AI for content yet.

I’ve played with AI-generated content but don’t use it regularly.

AI assists me in generating and refining content often.

AI is fully integrated into my content creation workflow.

How comfortable are you letting AI draft content before you refine it? (5 of 15) *

I don’t trust AI to create content for me.

I sometimes use AI for rough drafts but rewrite most of it.

AI-generated drafts make up a significant part of my workflow.

AI is my first step for nearly all content creation.

How do you use AI to distribute or repurpose content across channels? (6of 15) *

I manually repurpose and distribute content.

I occasionally use AI to tweak content for different platforms.

AI helps me repurpose and distribute content efficiently.

AI automates content distribution across multiple channels.

How personalized are your AI-driven marketing campaigns? (7 of 15) *

I don’t use AI for personalization.

I personalize emails or ads using basic AI automation.

AI personalizes content based on audience segments.

AI-driven personalization tailors messaging to individuals dynamically.

How do you use AI to tailor your email or nurture sequences? (8 of 15) *

I send the same emails to everyone.

I segment my audience but don’t use AI for deeper personalization.

AI helps me craft emails based on segmented data.

AI creates hyper-personalized email sequences based on real-time behaviors.

How much control does AI have in dynamically adjusting content for users? (9 of 15) *

I don’t use AI for dynamic content.

AI tweaks some elements, like subject lines or headlines.

AI modifies content based on audience data.

AI personalizes entire experiences dynamically in real-time.

How do you use AI-powered chatbots for marketing and sales? (10 of 15) *

I don’t use chatbots yet.

I have a chatbot, but it’s basic and limited.

AI-powered chatbots handle customer on our site chat..

Our AI chatbots can pull data dynamically from user accounts.

How effective is AI in handling customer inquiries? (11 of 15) *

I don’t use AI to engage with prospects.

AI answers FAQs, but humans still do most of the work.

AI resolves many customer interactions, with humans handling complex cases.

AI manages customer support with minimal human involvement.

Where have you implemented AI-powered conversations? (12 of 15) *

Nowhere yet.

On a single platform (e.g., website chat).

Across a few channels (e.g., website, SMS, social DMs).

AI powers full customer journeys across touchpoints.

How do you use AI to analyze marketing data? (13 of 15) *

I don’t use AI for marketing analysis yet.

I manually analyze reports, but sometimes use AI tools.

AI assists in processing and interpreting my data.

AI provides automated insights and recommendations regularly.

How frequently do you receive AI-generated insights or reports? (14 of 15) *

Never.

Occasionally, but I don’t rely on them.

AI provides insights, but I still manually interpret most data.

AI delivers actionable insights automatically on a regular basis.

Do you use AI to forecast results? (15 of 15) *

I don’t use AI for forecasting

I feed AI the data to see what it thinks might happen

I rely on AI's ability to forecast regularly

AI automatically sends us forecasting reports as it gets new data

Where should we send the results?

First Name *

Last Name *

Email *